Episode Art #44

Unlocking the Secret to Building a Thriving Aesthetic Practice:

A Must-Listen Episode for Medical Cosmetic Owners with Svetlana Durso Ep 44

As healthcare entrepreneurs, founders, and innovators, we know that running a successful practice takes a lot of hard work, dedication, and strategy. We're always looking for ways to increase profitability and our impact on the industry, but with so much competition and changing regulations, it can be overwhelming to know where to start. 


That's why we've put together this article with insights from Svetlana Durso, an expert in the field of aesthetics and owner of Studio Lana and our host, Sabrina Runbeck, a recovered clinician and a Business Deal Catalyst. 


In this article, we'll explore the challenges she's faced in growing her practice, the strategies that have worked well for her, and the lessons she's learned along the way. Whether you're just starting out or looking to take your practice to the next level, we hope these insights will help you achieve your professional and personal goals.

Listen anywhere you get your podcastin' on.

Show Summary

Are you a healthcare entrepreneur looking to standout in a competitive field? In this episode of provider’s edge podcast, I sit down with Svetlana Durso, a successful physician associate and a practice owner, as she shares her journey and strategies for building a thriving business in the competitive field of aesthetics. 

Through our conversation, we cover:

  • The importance of staying up-to-date with industry trends and technology
  • The benefits of building a strong online presence through social media and networking
  • The value of creating a positive patient experience and building trust through personalized care
  • The challenges of managing and growing a business while still providing quality patient care
  • The potential for franchising or replicating a successful practice model to help others achieve their goals
  • The ultimate goal of achieving work-life balance and being able to step away from the business without sacrificing success.

Don't miss out on this inspiring and informative conversation with Svetlana Durso.


Listen 🔊to this episode now and Subscribe 🔔 to the Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast 

🎧 SabrinaRunbeck.com/Apple-Podcast


1. Prioritize work-life balance and set realistic growth goals


As healthcare entrepreneurs, it is easy to get caught up in the fast-paced, high-pressure environment of the industry. However, Svetlana Durso's approach to growing her aesthetics practice serves as a reminder that prioritizing work-life balance is crucial to long-term success. Durso emphasizes the importance of organic growth and finding a pace that works for her, rather than feeling the need to grow exponentially within a certain time frame. By taking this approach, Durso has been able to maintain a healthy work-life balance while still seeing consistent growth in her practice.

It is important for healthcare entrepreneurs to remember that setting realistic growth goals and maintaining a healthy work-life balance can go hand in hand. By prioritizing work-life balance and setting realistic goals, entrepreneurs can avoid burnout and ensure sustainable growth in their businesses.

2. Use social media to organically grow your following


Social media can be a powerful tool for healthcare entrepreneurs looking to grow their businesses. As Durso notes, her social media following has been a key factor in the organic growth of her aesthetic practice. By posting regularly on Instagram and engaging with her followers, Durso has been able to attract new clients and grow her business through word of mouth.

It is important for healthcare entrepreneurs to understand the power of social media in growing their businesses. By consistently posting high-quality content and engaging with their followers, entrepreneurs can organically grow their following and attract new clients to their practice.

3. Consider developing a training program to expand your business


Expanding a healthcare business beyond just providing services can be a great way to increase profitability and impact. For Durso, developing a training program to teach other injectors her techniques has been a key focus for her business. By creating a structured program, Durso can share her expertise and help others grow in their careers while also expanding her own business.

Developing a training program can be a great way for healthcare entrepreneurs to increase their impact and profitability while also providing value to their industry. By sharing their expertise and teaching others, entrepreneurs can build their reputation as thought leaders and grow their businesses in new and exciting ways.

4. Create a structured and organized approach to your business


As Durso notes, creating a structured and organized approach to her business has been a key factor in her success. By developing a clear plan and organizing her training program, Durso can ensure that she is using her time and resources efficiently and effectively.

Healthcare entrepreneurs can benefit greatly from taking a structured and organized approach to their business. By setting clear goals, developing a plan, and organizing their resources, entrepreneurs can ensure that they are making the most of their time and energy and achieving their desired outcomes.

5. Focus on providing value to clients and building strong relationships


At the heart of any successful healthcare business is a commitment to providing value to clients and building strong relationships. Durso's emphasis on patient satisfaction and building strong relationships with her clients has been a key factor in the success of her aesthetics practice.

Healthcare entrepreneurs can learn from Durso's approach by focusing on providing value to their clients and building strong relationships with them. By putting the needs of their clients first and building trust and rapport with them, entrepreneurs can build a loyal client base and grow their business through word of mouth and positive referrals.

The conversation between Sabrina Runbeck and Svetlana Durso provides valuable insights for healthcare entrepreneurs who are looking to grow professionally or personally to increase profitability and their mission. Some of the key takeaways include the importance of defining your mission, focusing on quality over quantity, leveraging social media to build a following, creating a balance between work and life, and exploring new opportunities for growth. By implementing these strategies, healthcare entrepreneurs can make their practices more profitable, impactful, and sustainable.

To gain even more insights from Sabrina and Svetlana's conversation, head over to their podcast episode where they discuss in detail the challenges and successes they've encountered in their journeys as healthcare entrepreneurs. The full conversation provides a wealth of knowledge and practical advice that can help anyone in the healthcare industry to grow their practice, expand their impact, and achieve their goals. So, don't miss out on the opportunity to learn from these two inspiring and accomplished women.



Listen 🔊 to episode #44 on the “Provider's Edge” podcast   

Subscribe 🔔 so you won’t miss an episode❗

🎧 SabrinaRunbeck.com/Podcast 

🎧 SabrinaRunbeck.com/Apple-Podcast


We are here to support you, and help you elevate your success as a healthcare leader and business owner.


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