Why Most HealthTech Solutions Fail:
The Hidden Gap Between Innovation and Implementation
Listen up if you want to save your next million-dollar HealthTech investment from failure. I witnessed something at ViVE that most investors and founders won't tell you, because they're too busy making the same costly mistake over and over.
Here's the painful truth: A hospital CIO just showed me a $2M HealthTech implementation that completely flopped. Not because the technology wasn't groundbreaking - it was brilliant. But because of a fundamental oversight that 90% of HealthTech companies still make today.
During two eye-opening conversations at ViVE, I uncovered why some healthcare technology companies succeed while others with equally innovative solutions hit a wall. The difference isn't in the technology - it's in something far more basic that most miss.
Table of Contents
Listen anywhere you get your podcastin' on.
Live Interview
The Implementation Reality
When Lucienne Ide started Rimidi, she had a clear vision as a physician: make it easier to manage patients with chronic conditions outside clinic walls. Similarly, Jeff Fallon at Evideon saw an opportunity to revolutionize patient care through smart room technology. Both leaders discovered that having innovative technology wasn't enough – implementation would make or break their success.
"If it takes 17 years for digital health to be adopted like traditional medicine, we've all failed,"
Lucienne shared during our conversation. This stark reality check highlights a crucial point: the healthcare technology adoption curve needs to be dramatically shorter than traditional medical innovations.
Three Critical Success Factors
1. Integration Is Everything
Healthcare systems don't just buy technology – they buy solutions that fit their existing workflows. Rimidi discovered this early on, pivoting from a direct-to-consumer approach to working through healthcare systems.
"We have found that we're better off going to the health system," Lucienne explained. "While sometimes I think we as consumers want to just be able to share all our data with the doctor, that's hard for them with the enterprise systems they use."
2. The Human Element Matters
Both companies found an unexpected truth: technology alone isn't sufficient. Successful implementation often requires human support. Rimidi provides staffing solutions alongside their technology platform, while Evideon focuses on reducing manual tasks for existing staff.
"If we can give 3% plus of their time back from non-clinical tasks to clinical care...that's monumental,"
Jeff emphasized. This focus on practical time savings rather than just technological innovation has proven crucial for adoption.
3. Workflow Integration Is Non-Negotiable
Evideon's success with their digital whiteboard solution demonstrates the power of enhancing existing workflows rather than creating new ones. They save nurses approximately 30 minutes per shift by digitizing manual tasks – but crucially, they do this by integrating with existing hospital IT systems.
Real-World Implementation Stories
Let's look at two contrasting approaches:
Rimidi's Approach:
- Connected medical devices for home monitoring
- Integrated with leading EMR platforms
- Provided staffing support for care management
- Focused on ease of use for patients
Evideon's Strategy:
- Digitized existing hospital room tools
- Automated manual processes
- Integrated with hospital IT systems
- Routed non-clinical tasks to appropriate staff
Strategies for Success
For healthcare technology companies and investors, these insights point to several key strategies:
- Focus on Integration First
- Ensure compatibility with major EMR systems
- Design for existing workflows
- Make implementation as seamless as possible
- Consider the Human Element
- Plan for staffing needs
- Include training and support
- Address change management
- Measure Real Impact
- Track time savings
- Monitor clinical outcomes
- Document workflow improvements
🔗 Click here to explore our playbook: PulsePointPath.com/Capital-Readiness-Scorecard
FAQ
Q: How long should healthcare technology implementation take? A: While traditional medical innovations take up to 17 years for widespread adoption, modern HealthTech solutions should aim for implementation cycles under 12 months.
Q: What's the biggest barrier to implementation? A: According to our interviews, IT system integration and staffing constraints are the two primary barriers to successful implementation.
Q: How can investors evaluate implementation potential? A: Look for solutions that:
- Integrate with existing systems
- Consider staffing implications
- Show measurable time savings
- Have clear implementation strategies
Moving Forward: Key Takeaways
The success of healthcare technology solutions depends on more than just innovation. Implementation strategy, integration capabilities, and human factors play crucial roles. For both founders and investors, understanding these elements is essential for success in the HealthTech space.
Remember: change in healthcare requires persistence, but with the right strategy, implementation challenges become opportunities for differentiation and success.
References:
[1] Innovation Implementation in the Context of Hospital QI: Lessons Learned and Strategies for Success
[2] Implementation of health technology: Directions for research and practice
[3] Problems Implementing Technology in Healthcare
[4] HealthTech solutions: Are they worth the investment?
[5] Why the Healthtech Revolution Is Failing
[6] 7 health tech innovations solving real-world problems
About the author:
Sabrina Runbeck, MPH, MHS, PA-C, empowers healthcare innovators to streamline their businesses so they can scale effortlessly---even while taking a 4-week vacation. A former Cardiothoracic Surgery Physician Associate, she co-founded PulsePoint Path, working with an advisory board to help founders amplify their social impact and profits. A bestselling author and sought-after speaker, Sabrina hosts the "Provider's Edge" and "HealthTech Growth" podcasts, while leading Healthcare Amplified, a network focused on boosting visibility and relationships for innovative healthcare leaders.
Recommended Podcast Episodes
Here's a shocking truth that killed a $5M healthcare tech startup last month - and 72% of funded companies are making the same mistake right now."
I never expected hospital tech adoption to be this controversial, but my conversations at ViVE just...
Be a guest on our show
The Provider's Edge show is always looking to feature healthcare change-makers and celebrate the work they are doing to improve healthcare.
Together, we can encourage other healthcare entrepreneurs and startup founders to up-level their businesses.
If you or someone you know could be a good fit as a guest on the show, please click on the bottom below to apply as a speaker.
Healthcare Entrepreneurs!
I can help you gain visibility and credibility in the right circles so you can accelerate your mission and profitability!
After overcoming burnout working in surgery, I went back to my roots in neuroscience and public health. I learned the importance of building key human relationships with my team throughout our organization.
While helping healthcare executives and entrepreneurs to get out of the day-to-day operation of their practice, I realized I needed more visibility and more connections to reach my ideal clients.
Once I set out to be highly visible in the right circles, I was able to leverage my network of strategic partners to convert clients 5x higher than any other marketing channel I had tried previously.
Now I help healthcare change-makers to accelerate their impact and increase profitability by gaining visibility and credibility with the right strategic partners.
My clients no longer worry about where their next client is coming from, the need to plan additional budget for ads spending, or losing the ability to connect with others because their social media account is shut down.
If you want to share your social mission with the world and gain pivotal supporters that become loyal clients... then you are in the right place, with the right consultant who is also a recovered clinician.