Uncategorized

Breaking the 147-Day Sales Cycle: Why Women’s Health Innovation Deserves Better Healthcare innovation is challenging for everyone, but for women founders in women’s health, the hurdles often feel insurmountable. As a former cardiothoracic surgery PA who witnessed countless innovations die in procurement, I’ve seen firsthand how great solutions get trapped in endless cycles of “just…

Unhooking Employment from Health Insurance: Freeing Up Choice and Access “The misalignment of incentives is at the root of a lot of these challenges. A payer might be incentivized from one direction, a provider’s incentivized for another direction, and the poor patient is often caught in the middle.” – Jason Spacek Did you know that…

Why Patients Wait Weeks for Mental Health “It’s just so hard to get in with anybody in behavioral health… people calling me, friends calling me, hey, can you get me in with somebody?” – Dr. Tom Milam Did you know that mental health patients in emergency rooms can wait for days to see a psychiatrist?…

Scaling Smart: How a Healthcare Leader Built a Thriving EdTech Business “I knew that just being one preceptor at the bedside, as much as I love that, it would only be so impactful. It only touched one new nurse at a time.” – Morgan Taylor Did you know that by 2025, the healthcare industry will…

The Rise of FemTech: Breaking Barrier from Lab to Market “We want to be part of the conversation, to amplify the importance of what Femtech is… and how for every one dollar that you put into the industry, you get 3 back.” – Mayra Hurtado  The femtech industry is experiencing unprecedented growth, with sustainable healthcare…

From Producers to Connectors: How to Match Your Startup Vision with the Right Investors “People are saying no to us all the time. Actually, 97% of the time, people are saying no. Someone sees a piece of your content, they didn’t invest with you. That’s a no.” – Cat Orsini Every day, healthcare tech founders…

From Random Acts to Revenue: How Systematic Marketing Drives HealthTech Growth “We just burned through $250,000 on marketing with nothing to show for it.” That’s what a successful HealthTech founder confessed to me last week. Their company was generating $2M in annual revenue, but growth had flatlined despite throwing money at every marketing channel they…

Why Healthcare Innovation Must Serve Both Sides of Care? Listen up if you want to scale your HealthTech company without burning through millions in marketing. I just discovered why even the most innovative solutions are failing to gain traction, and it’s not what you think. Two conversations at VIVE conference exposed a critical blind spot…

Stop Building Features Nobody Wants: How Medical Professionals Create $2M+ Healthcare Solutions Here’s a HealthTech secret that investors won’t tell you: 82% of healthcare tech startups fail not because of poor technology, but because of a hidden battle most founders don’t even know they’re fighting.At VIVE 2024, two healthcare innovators revealed why having brilliant technology…

The Hidden Bank in Healthcare Tech: Your Subspecialty Expert Network Here’s a shocking statistic that most HealthTech founders won’t tell you: 95% of digital health solutions lose their users within 5 days. Yet, I just discovered why some companies are achieving 220+ days of consistent engagement – and it’s not what you think.At ViVE, I…